Wednesday, July 27, 2011

No Metrics Needed… part I « ponte

No Metrics Needed… part I « ponte

Some insight into the changing "appearance" and Public perception of Architects/Other Professionals. Beginning at the education stage, as the Author contends, fundamental changes must be made to raise the bar and incorporate "education," as part of future marketing/re-branding to the Public. Great read, and I look forward to "Part II"

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