While re-evaluating & updating the business plan, a quick web search yielded this compilation of forms and "re-thinking"- truly "stunning examples," as the link title implies!
50 Stunning Examples of a great redesign: My Top Picks | Function Web Design & Development Blog:
'via Blog this'
Jeffrey S. Curl ASLA CLARB
Naples Landscape Architect
Tuesday, March 13, 2012
50 Stunning Examples of a great redesign: My Top Picks | Function Web Design & Development Blog
Wednesday, February 15, 2012
Android as Business Card
While on-site last week, I had no peripherals but a
potential Client inquired about Landscape Architecture and their, respective
project…typically, this ended with a business card and a follow up phone call
to schedule a visit (after they had perused the site). Then it dawned on me as a new (2 months) user
of this great “tool” – put that information on THE PHONE.
Here’s what I did:
I started with the usual, marketing scenario, collecting
work examples of different project types, catering to my Client base. I compiled a few basic .jpg’s, organized them by project type (separate albums) and uploaded to Google+. Taking those same images, I compiled them as
pdf’s offline, incorporating a QR Code into an “e-Business” card.
The successive images are all oriented "landscape" (same as the cover) taking advantage of the maximum screen size and native orientation in which most images were created.
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| eBusiness Card view - Note: Be sure to test your QR Code (I used my wife's phone to verify it worked) |
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| Slide 1 in the Commercial / Office Work pdf. |
This way the “Inquirer” (via Norton Scan, other) can scan the QR Code, directly from my phone screen, go to web address, and save it (vs. entering in the web address, by character). Organizing this information on the phone, I created three directories in the Android root folder (by type) and incorporated “000-“ at the beginning of each folder name, “putting” them right at the top…(Once in My Files, be sure to hit Settings->List by->Name)...
Once they’re accessed through Adobe Reader, however, you see them under “Recently Viewed,” skipping the rest!
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| Recently Viewed listing (once Reader is opened) |
“Poof” “Pow” “Bam”– within a few seconds, I have on-site
access to media examples and can walk an Owner, right-then-and-there, through different fee scenarios,
as I gauge the amount of work/Scope involved.
Or, I can use this "e-Portfolio" (in any setting) after the question arises, “Do you have a business card?” Now, I can grab the phone and pull up that information...Albeit, I’ll still carry hard copies, for now.
Or, I can use this "e-Portfolio" (in any setting) after the question arises, “Do you have a business card?” Now, I can grab the phone and pull up that information...Albeit, I’ll still carry hard copies, for now.
Friday, February 10, 2012
Frederick Law Olmsted Is Holding Us Back (There. I Said It.) « The Dirt
Excellent commentary re: what Landscape Architects use, as background references (as well, I'm guilty, as the writer states!)
Monday, February 6, 2012
QR Codes & Space Invaders
Is it just me or do web-generated QR Codes
look like the figures from the Space Invaders game circa 1982? Lame. Last weekend, a work-around dawned on me, as I
unrolled a recently-produced graphic for our Rotary Club, noticing the
black/white “blocks” ruined the entire cohesiveness of the page…I grabbed the
smartphone, pulled up the
app, and started playing with outline shapes (see the “Final”/intent
incorporating a circle), colors for adequate contrast, and dpi/resolution/crispness
of the “blocks” themselves…Guessing I’m not the first to have thought/tried
this, but here are examples of how I attacked the problem:
Existing
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| With a 30" x 40" Board/brown background, viewer's eye skipped the text and went right to the QR Code |
Proposed
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| Substituted the white, added a contrasting color, and adjusted the "surrounding" space |
Drafts
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| More relevant shape, coordinating color, and verified (via the App) that the new QR Code was "legible" to the phone (catering to those who are versed/use their phone to seek out weblinks) |
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| Added tweak to add some relevancy from the logo |
With some trial-and-error (mostly maintaining crispness of
the code itself and figure/ground relationship/background color), I have drafts
that fit-the-bill and do not detract (as badly as before) from the “whole” of a
marketing board, especially considering the final “yard sign” contains fewer
graphics with increased opportunity to visually-detract
from the overall. I’ll apply this
concept to future marketing graphics, appearing on a black/dark background,
Off with the white!
Monday, January 30, 2012
Design and the Human Factor: Wayfinding is more than signage - using other visual clues
Think wayfinding is all signage? Think again. Creative responses to inform and guide visitors.
Monday, December 26, 2011
Wednesday, December 21, 2011
The Idea Chain
Two impromptu conversations with students at the Savannah College of Art and Design and
the University of Florida’s College of Design,
Construction, and Planning galvanized the fact that ‘design-is-design’ and
allied professions have both intense opportunity and intense constraint. The first conversation was energizing, an unfolding
world, that of design, beginning to open, and the second, much heavier, with
fear of the unknown job market ahead. To
the second student, I relayed that the job climate, even though dodgy, is
improving, with new niches opening and/or being created each day. After all, this is what designers do –
create, certainly applicable to new employment, specialties, and trending businesses…question
back, “…but where?..in what field?”
While the first “re-energized” me as a Designer, with talk
of the “kit of parts,” “negative space,” and caffeine-fueled nights in the
studio, the second spurred some design thought – just how do you identify with,
market, and/or create a job opening with Firms, move from being a student to
being an ‘entrepreneur of sorts,’ creating your spot?..Enter discussion of
social media (a common thread for students).
Life of an Architect is
a wonderful example, full of fun images, creative discussion, and pragmatic
advice…it’s a view of the creative realm… balanced with a commitment to the
health, safety, and welfare of Public and Private Clients, in concert with inspiring design.
In the end, as I explained, “we are all Designers,” whether focused on context,
structures, interior, or exterior, viewing the solution-scope under a different
“looking glass.”
I encouraged both to seek real world dialog,
read blogs, and continue to find “what inspires.” In 1994, that meant I went to Vicenza and
other “places of note,” while in the midst of works I had only seen in texts…Palladio,
Da Vinci, Mies van der Rohe, Scarpa, etc. – I tried to absorb the breadth of
detail, space, and style, in reality. In
2011, such study/analysis can be “clicks” away…do “the stacks” still exist in
certain college libraries!? The
information age allows for diversity, expediency, and sheer volume. With these factors in mind, I encouraged them
to ‘niche-find.’ Target a specialty and
become the most knowledgeable about it.
While not yet part of the Professional world, students can,
in fact, contribute, many are in touch with recent graduates who are part of
this world…Professors could be “stuck” in experiences from years ago – students
oblivious to poignant information –recipe for disaster. What to do?
At the very least, look to control your world, glean and absorb your content,
and square your sights on your interests and specialty…at the most, form
meaningful dialog with professors, or at the least, walk your way…so much is
out there…just engage.
As both set out, we’ll see if this “old guy’s” advice is
taken, they tune in to the stream, or opt for a path laid out in advance –
seems students now have an incredible opportunity to engage like never before, not
just take the “first job.” The last
points made were seeking a real-world conversation, being at the
right-place-at-the-right-time, or following up about recent social media posts. These could yield a job directly, create a
lead (work indirectly), or create a focused, follow up conversation…Many jobs
still remain unpublished. LinkedIn,
Facebook, and Twitter provide the canvas, now you pick up the brush -
In the end, who was more inspired, them or me?
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